Marketing metrics:
Farris, Paul W.
Marketing metrics: the definitive guide to measuring marketing performance / by Paul W. Farris - 2nd ed. - New Delhi : Dorling Kindersley, 2010.
9788131761151
Marketing Management
Marketing metrics: the definitive guide to measuring marketing performance / by Paul W. Farris - 2nd ed. - New Delhi : Dorling Kindersley, 2010.
9788131761151
Marketing Management