Understanding India : (Record no. 1188)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020101b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132113928 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | X:513:(D65,45).2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chattopadhyay, Rohitashya |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding India : |
| Remainder of title | cultural influences on Indian television commercials |
| Statement of responsibility, etc | Rohitashya Chattopadhyay |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Sage, |
| Date of publication, distribution, etc | 2014. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Television advertising-India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Lending |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 01/01/2002 | X:513:(D65,45).2 Q4 | 409126 | 30/08/2019 | 695.00 | Lending |