Understanding consumers: (Record no. 211664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160808s2003 xx 000 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | X:512 |
| Source of number | CC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M. G. |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding consumers: |
| Remainder of title | building powerful brands using consumer durable / |
| Statement of responsibility, etc | by M. G. Parameswaran |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata Mc Graw Hill Publishing Company Ltd, |
| Date of publication, distribution, etc | 2003. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Economics |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| English | Main Library | Main Library | 12/08/2016 | X:512 P3 | 280481 | 12/08/2016 | Lending |