Marketing 4.0 : (Record no. 326872)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00823nam a22002297a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211018b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126566938 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 23 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Source of number | CC |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 10 - TITLE STATEMENT | |
Title | Marketing 4.0 : |
Remainder of title | moving from traditional to digital / |
Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Jersey : |
Name of publisher, distributor, etc | John Wiley & sons , |
Date of publication, distribution, etc | 2017 . |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kartajaya, Hermawan |
Relator term | author |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Setiawan, Iwan |
Relator term | author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Lending |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Marketing four point zero |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
English | Main Library | Main Library | 18/10/2021 | 381 KOT/M | 480080 | 13/05/2024 | 499.00 | Lending |