Marketing 4.0 : (Record no. 326872)

MARC details
000 -LEADER
fixed length control field 00823nam a22002297a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211018b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126566938
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Source of number CC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing 4.0 :
Remainder of title moving from traditional to digital /
Statement of responsibility, etc Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey :
Name of publisher, distributor, etc John Wiley & sons ,
Date of publication, distribution, etc 2017 .
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Lending
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing four point zero
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Cost, replacement price Koha item type
        English Main Library Main Library 18/10/2021 381 KOT/M 480080 13/05/2024 499.00 Lending

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