Fake news : (Record no. 345994)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01669nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250130b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143461319 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 070.43 |
| Item number | GAU/F |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Source of number | CC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gaurav Sood |
| 245 ## - TITLE STATEMENT | |
| Title | Fake news : |
| Remainder of title | spot it stop it / |
| Statement of responsibility, etc | Gaurav Sood |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Gurugram : |
| Name of publisher, distributor, etc | Penguin Business, |
| Date of publication, distribution, etc | 2023. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns have been around for years―maybe since the dawn of journalism―the rate at which fake news is being spread these days is both alarming and preposterous. Almost every institution―public or private―uses fake news to further its own agenda. Governments and corporate houses spread fake news either through their own agencies or by influencing the popular media. In the business sector, fake news manifests itself in the form of exaggerated company returns and false data.<br/><br/>This book analyses the impact of fake news both on products and personalities. Foregrounded in rigorous research, it examines how fake news is used by companies, political parties, and leaders to create, amplify, and even tarnish a brand’s image and equity. It emphasizes how the customers' perception of a brand impacts and influences its reputation, and acts as a decisive force in them gaining or losing competitive advantages. Elucidating how brands can interact both directly and indirectly with fake news, it brings to the readers' notice how sometimes brands are the victims of fake news and other times, the purveyors. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Fake News |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Lending |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Checked out | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| English | Main Library | Main Library | 30/01/2025 | 070.43 GAU/F | 518729 | 20/03/2025 | 18/02/2025 | 399.00 | Lending |