Media handbook: (Record no. 87774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00619nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160808s2014 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415856713 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Source of number | CC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen |
| 245 ## - TITLE STATEMENT | |
| Title | Media handbook: |
| Remainder of title | a complete guide to advertising media selection planning research and buying / |
| Statement of responsibility, etc | by Helen Katz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge Taylor and Francis, |
| Date of publication, distribution, etc | 2014. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Routledge communication series |
| 500 ## - GENERAL NOTE | |
| General note | Rs 3483.71 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Adevertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Channels |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Mass Media |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| British Library Collection | British Library | British Library | 11/08/2016 | 659 KAT | BC882 | 05/02/2019 | Lending |