Fundamentals of advertising / (Record no. 93509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160808s1999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750615621 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilmshurst, John |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of advertising / |
| Statement of responsibility, etc | John Wilmshurst; by Adrian Mackay and A. Mackay |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Butterworth Heinemann, |
| Date of publication, distribution, etc | 1999. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Adevertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mackay, A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mackay, Adrian |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BL | Main Library | Main Library | 11/08/2016 | 659.1 WIL | BL15995 | 06/01/2025 | Lending |