Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation / by Nirmalaya Kumar
Material type: TextLanguage: English Publication details: New Delhi : Portfolio, 2004ISBN: 0143061895Subject(s): Marketing EconomicsOther classification: X:51Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending | Main Library | English | X:51 P4 (Browse shelf(Opens below)) | Checked out | 18/11/2024 | 320807 |
Total holds: 0
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X:51 P3 Strategies and techniques for successful selling: | X:51 P4 Knowledge - based marketing: | X:51 P4 Sales management / | X:51 P4 Marketing as Strategy: | X:51 P5 Modern marketing: | X:51 P5 Best practices in personal marketing for professionals / | X:51 P5 27 brand practices: |
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