Handbook of international advertising Research / edited by Hong Cheng
Material type: TextLanguage: English Publication details: U.K : Wiley Blackwell, 2014ISBN: 9781444332377Subject(s): Research - AdvertisingOther classification: 659.1072Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending | British Library | British Library Collection | 659.1072 CHE (Browse shelf(Opens below)) | Available | BC1078 |
Total holds: 0
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659.1 GIL Advertising and psychology / | 659.1 SIN Advertising, the media and globalisation: | 659.1042 LEI Social communication in advertising / | 659.1072 CHE Handbook of international advertising Research / | 659.144 LEZ Idea writers: | 659.2 KRI Global Public Relations Handbook : theory, research and practice / | 659.2 WAT Evaluating public relations : |
Handbooks in Communication and Media
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