Jefkins, Frank <br/><br/>
Dictionary of marketing, Advertising and public relations / 
by Frank Jefkins 
 - 2nd ed. 
 - London :  International Text Book Co,  1983. 
<br/><br/><label>ISBN: </label>0700202846 
<br/><br/><label>Subjects--Index Terms: </label>Advertisement Dictionary - Marketing Economics