Vinayagamoorthy, A. <br/><br/>
Pruchase decision and consumer behaviour / 
by A. Vinayagamoorthy 
 - Delhi :  Serials Publications,  2005. 
<br/><br/><label>ISBN: </label>8186771360 
<br/><br/><label>Subjects--Index Terms: </label>Consumer Behaviour Consumer Behaviour - Purchase Decision