Watson, Tom, <br/><br/>
Evaluating public relations :  a guide to planning, research and measurement / 
Tom Watson, Paul Noble. 
 - 3rd ed. 
 - United Kingdom :  Kogan Page,  c2014. 
 - PR in practice .
<br/><br/><label>ISBN: </label>9780749468897  £29.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Evaluation.<br/>Public relations--Evaluation--Case studies.
<br/><br/><label>Subjects--Index Terms: </label>Public relations -evaluation 
<br/><br/><label>Dewey Class. No.: </label>659.2