TY  - BOOK
AU  - Watson,Tom
AU  - Noble,Paul
TI  - Evaluating public relations: a guide to planning, research and measurement 
T2  - PR in practice
SN  - 9780749468897
U1  - 659.2 23
PY  - 2014///
CY  - United Kingdom
PB  - Kogan Page
KW  - Public relations
KW  - Evaluation
KW  - Case studies
KW  - Public relations -evaluation
ER  -