TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
TI  - Differentiate or die: survival in our era of killer competition 
SN  - 9789385724244
U1  - 658.8 22
PY  - 2015///
CY  - Chennai
PB  - Westland ltd
KW  - Advertising
KW  - Brand name products
KW  - Competition
ER  -