Smith, P. R. <br/><br/>
Marketing communications :  offline and online integration, engagement and analytics / 
PR Smith and Ze Zook. 
 - 6th ed. 
 - London :  Kogan Page,  2016. 
<br/><br/><label>ISBN: </label>9780749473402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802