Kotler, Philip <br/><br/>
Principles of marketing / 
by Philip Kotler 
 - 3rd european ed. 
 - Harlow :  Prentice Hall Inc,  2002. 
<br/><br/><label>ISBN: </label>0273646621 
<br/><br/><label>Subjects--Index Terms: </label>Management Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.80094