Heat, Chip <br/><br/>
Made to stick:  why some ideas take hold and others come unstuck / 
by Chip Heat 
 - U.K :  Random Hose,  2007. 
<br/><br/><label>ISBN: </label>9781905211562 
<br/><br/><label>Subjects--Index Terms: </label>Social Interactions 
<br/><br/><label>Dewey Class. No.: </label>302.2