TY  - BOOK
AU  - Lancaster Geoff
AU  - Lancaster, Geoff
AU  - Reynolds
AU  - Reynolds, Paul
TI  - Marketing: the one semester introduction 
SN  - 0750643811
U1  - 658.8 
PY  - 2002///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Management
KW  - Marketing
ER  -