TY  - BOOK
AU  - Francis Philip H.
TI  - Product creation: the heart of the enterprise from engineering to e-commerce 
SN  - 0684862301
U1  - 658.575 
PY  - 2001///
CY  - New York
PB  - The Free Press
KW  - E - Commerce
KW  - Enterprise
KW  - Management
ER  -