Kitchen, Philip J. <br/><br/>
Marketing communications:  principles and practice / 
by Philip J. Kitchen 
 - London :  International Thomson Business Press,  1999. 
<br/><br/><label>ISBN: </label>1861521960 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Marketing Communication 
<br/><br/><label>Dewey Class. No.: </label>658.802