Trout, Jack. <br/><br/>
Differentiate or die :  survival in our era of killer competition / 
Jack Trout and Steve Rivkin. 
 - 2nd Ed. 
 - Chennai :  Westland ltd,  2015. 
<br/><br/><label>ISBN: </label>9789385724244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.<br/>Brand name products.<br/>Competition.
<br/><br/><label>Dewey Class. No.: </label>658.8