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Understanding consumers: building powerful brands using consumer durable / by M. G. Parameswaran

by Parameswaran, M. G.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata Mc Graw Hill Publishing Company Ltd, 2003Availability: Items available for loan: Main Library (1) Call number: X:512 P3.

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Fcb - Ulka brand building advertising: concepts and cases / by M. G. Parameswaran

by Parameswaran, M. G.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata Mc Graw Hill Publishing Company Ltd, 2001Availability: Items available for loan: Main Library (1) Call number: X:51 P1.

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