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Understanding India : cultural influences on Indian television commercials Rohitashya Chattopadhyay

by Chattopadhyay, Rohitashya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Sage, 2014Availability: Items available for loan: Main Library (1) Call number: X:513:(D65,45).2 Q4.

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Life in a rectangle / Sujit Sanyal

by Sujit Sanyal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Fingerprint, 2012Availability: Items available for loan: Main Library (1) Call number: X:513v Q2.

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Parasyakalaa / by N. R. Perunna

by Perunna, N. R.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Malayalam Availability: Items available for loan: Malayalam Library (1) Call number: X83.

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Advertising / by Anilkumar and Dinesh Chawla

by Anilkumar | Chawla, Dinesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Knowledge Book, 2014Availability: Items available for loan: Main Library (1) Call number: X:513 Q4.

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Sales and advertising management / by Sarkar Manoj Kumar

by Sarkar Manoj Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Vangiri Press, 2014Availability: Items available for loan: Main Library (1) Call number: X:512 Q4.

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Idea writers: copywriting in a new media and marketing era / by Teressa Lezzi

by Lezzi, Teressa.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Palgrave Macmillan, 2010Availability: Items available for loan: Main Library (1) Call number: X:513 Q0.

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Understanding India: cultural influences on Indian television commercials / by Rohitashya Chattopadhyay

by Chattopadhyay, Rohitashya.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles : Sage, 2014Availability: Items available for loan: Main Library (1) Call number: X83:(D65,45) Q4.

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Ethics of Advertising / by F. P. Bishop

by Bishop, F. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Robert, 1949Availability: Items available for reference: Main Library Not for loan (1) Call number: X:513(R4) H9.

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Advertising agency operations and management / by Roger Barton

by Barton, Roger.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : McGraw-Hill, 1955Availability: Items available for reference: Main Library Not for loan (1) Call number: X:51 J5.

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Successful direct mail advertising and selling / by Robert Stone

by Stone, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Prentice-Hall, 1955Availability: Items available for reference: Main Library Not for loan (1) Call number: X:513 J5.

Media handbook: a complete guide to advertising media selection.buying / by Helen Katz

by Katz, Helen.

Series: Communication seriesEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Routledge Taylor and Francis, 2010Availability: Items available for loan: British Library (1) Call number: 659 KAT.

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Handbook of international advertising Research / edited by Hong Cheng

by Cheng, Hong [editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: U.K : Wiley Blackwell, 2014Availability: Items available for loan: British Library (1) Call number: 659.1072 CHE.

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Idea writers: copywriting in a new media.era / by Teressa Lezzi

by Lezzi, Teressa.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: U.K : Palgrave Macmillan, 2011Availability: Items available for loan: British Library (1) Call number: 659.144 LEZ.

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Advertising concept book: think now design later a complete .campaigns / by Pete Barry

by Barry, Pete.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Thames & Hudson, 2008Availability: Items available for loan: British Library (1) Call number: 659.1 BAR.

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Advertising, the media and globalisation: a world in motion / by John Sinclair

by Sinclair, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Routledge, 2012Availability: Items available for loan: British Library (1) Call number: 659.1 SIN.

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Advertising and psychology / by Leslie E. Gill

by Gill, Leslie E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Routledge Taylor and Francis, 2013Availability: Items available for loan: British Library (1) Call number: 659.1 GIL.

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Effective media relations: how to get results / by Michael Bland

by Bland, Michael.

Series: Institute of public relations PR in practice seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page, 1996Availability: Items available for loan: British Library (1) Call number: 659.2 BLA.

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Buy this book: studies in advertising and consumption / edited by Mica Nava

by Nava, Mica [editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Routledge, 1997Availability: Items available for loan: British Library (1) Call number: 659.113 NAV.

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Strategic advertising management / by Larry Percy

by Percy, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford : University Press, 2001Availability: Items available for loan: British Library (1) Call number: 659.1 PER.

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Uncover the hidden power of television programming . and get the most from your advertising budget / by Kevin J. Clancy and David W. Lloyd

by Clancy, Kevin J | Lloyd, David W.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Sage, 1999Availability: Items available for loan: British Library (1) Call number: 659.143 CLA.

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