Media handbook: a complete guide to advertising media selection planning research and buying / by Helen Katz
Material type:
TextLanguage: English Series: Routledge communication seriesPublication details: New York : Routledge Taylor and Francis, 2014Edition: 5th edISBN: 9780415856713Subject(s): Adevertising | Marketing Channels | Mass MediaOther classification: 659
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Lending
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British Library | British Library Collection | 659 KAT (Browse shelf(Opens below)) | Available | BC882 |
Total holds: 0
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| 658.872 CHA E - marketing excellence: | 658.872 GRE Mastering e - business / | 659 KAT Media handbook: | 659 KAT Media handbook: | 659.1 BAR Advertising concept book: | 659.1 GIL Advertising and psychology / | 659.1 SIN Advertising, the media and globalisation: |
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